Housecall Pro

Product design across Online Booking, AI, leads, payments, and operational workflows for home service businesses.

Impact snapshot

A snapshot of the scale and scope of my work across Housecall Pro.

4+ years

Growing from Product Designer to Senior Product Designer with broader ownership across research, strategy, and systems design

~18k/week

Bookings and estimates through Online Booking

100k+/month

Automated follow-ups sent through Pipeline automations

7+ product areas

Designed across online booking, leads, payments, service areas, pipeline, automations, and CSR AI settings

Research-led roadmap

Customer interviews, surveys, session replays, product analytics, and stakeholder reviews shaped product direction

Cross-team systems work

Partnered with PMs, engineers, data, design systems, payments, AI, and go-to-market teams

At Housecall Pro I work across CSR AI, Automations, Online Booking, the Booking Agent, Pipeline, and Leads, simplifying the complex revenue and operational workflows that home service businesses run on. Since joining in 2022 I've grown from Product Designer to Senior Product Designer, taking configuration-heavy tools and making them usable, discoverable, and measurably better at converting.

Key work across my time here includes:

  • Redesigning Online Booking from scratch, from pro setup to the homeowner booking flow
  • A new map-based service area experience shared across multiple product domains
  • Defining new AI agent workflows, including the Booking Agent that lifts booking conversion and adoption
  • Simplifying CSR AI setup, settings, and integrations
  • A new integrated Lead Forms intake that improves conversion and reduces friction
  • Expanding Automations into a more robust product with custom flows
  • A redesigned Pipeline invoice board for clarity and speed
  • An easy way to accept deposits and payments in Online Booking

Below are individual case studies that go deeper into specific projects. This overview is a work in progress and will be refined over time.

Case studies

  • Online Booking

    A three-year product story — from a rigid booking widget to a conversion-tuned flow, across pro-facing setup and homeowner-facing booking.

    View case study

  • Pipeline & Automations

    Power-user research that reframed automations from board settings into an event-driven orchestration layer with readable, trustworthy rules.

    View case study

  • AI Booking Agent

    Agentic workflow design — an AI assistant that diagnoses booking setup, recommends changes, and guides pros through human-in-the-loop approvals.

    View case study